Among the hottest ways to advertise any form of written online product review is to encourage that review over on the social media networking site Twitter. As a product review blogger… I can tell you first hand I get a slew of traffic by marketing my reviews on Twitter. That said, there’s a right and wrong way to encourage your review on Twitter. Let’s take a look at the correct manner of doing it.
Set up a professionally searching profile page. This site should comprise an avatar of either yourself or your site’s logo. Your own profile should say that you’re a reviewer and it should have a link to your site. You will be able to do online shopping through this website. There are company’s and brand ambassadors who cruise Twitter searching for PR bloggers to get involved with. When they stumble across your own profile page you need it to look professional and also you want it to be filled out accurately.
When you write up your Tweets to send out to those who are following you, the message should contain the name of the product and it should state that it’s a review. For the majority of us who’ve been doing this a number of years, we’ll put “Product Review for XYZ Company” at the beginning of our message.
You should comprise the hashtag of #productreview some where within your message (Tweet). There are people and company’s who’ll search out that hashtag keyword on Twitter thus make sure you use it.
Don’t bombard your followers with too many tweets in a short amount of time. You need to spread out your messages over several hours. You can certainly do it by downloading various Twitter approved tools like TweetDeck or HootSuite and pre-schedule them to send out when you are not online. You need to never send them out less than 3 minutes apart because people can’t read them that quickly. Furthermore, you should not pre-schedule Tweets to go out twenty-four hours a day, 7 days per week. Click here for more information on the subject.
You must get chatty and converse with your followers. In the event you do nothing but advertise your reviews and never chat or try and connect with those that are following you, you will be labeled as a spammer. Folks do want to read exactly what you Tweet but in addition they desire to converse alongside you.
Spread your wings and follow other reviewers on Twitter. Often times they will re tweet your message in the event you spend some time re-tweeting theirs. It’s a terrific way to reach other’s who typically do not follow you nor read your tweets.
Companies like to realize that you are doing your job and encouraging them and the review that you’ve written and most like it when you copy them on your Tweet. (often times, the business will re-tweet your message when you replicate them on it).
Concentrate on sending out your Twitter messages during the prime time occupied hours so that more individuals will likely be online and certainly will see it.